Next Batch

3 Months

Duration

10000/-

Course Fee

100%

Job Assurance

In-house Job

Opportunity

Industry Experienced

Faculty

Comprehensive Paid Advertising Course

60 Days 6+ Tools Live Ad Campaigns 100% Practical Learning

In our Online Advertising Specialization course, you will learn to run online Ads with Google Adwords, Social Media Advertising, and Programmatic Advertising. The complete course gives you an understanding of how to run the PPC Campaigns and enhance the ads for better campaign results. You’ll get hands-on training with tools like Google Ads Manager and Meta Advert Manager and learn strategies for Instagram ads, LinkedIn Ads, and Google AdSense. The course also covers advanced topics like real-time bidding and geo-targeting. By the end of the course, you’ll be able to design and manage high-performing paid ad campaigns. Whether you’re new to online advertising courses or aiming to refine your skills, this course will help you develop an understanding of digital advertising and master the key advertising platforms.

To start with the course, first, let's get introduced to Paid Advertising and its importance in today's digital landscape. Know the different Ad platforms and their use.

  • Introduction to Paid Advertising & Its Importance
  • Understanding Different Advertising Models (CPC, CPM, CPA)
  • Overview of Ad Platforms: Google Ads, Social Media Ads, Programmatic Ads
  • Ad Policies & Compliance
  • Role of Tracking & Analytics in Paid Advertising

This module will cover the competitive knowledge of Google Ads Interface, including keyword research for Ads, creating effective campaigns, bidding strategies, and tracking Ad performance.

  • Setting Up & Navigating Google Ads Interface
  • Keyword Research & Match Types
  • Search Ads, Display Ads, Shopping Ads & Video Ads
  • Bidding Strategies & Budgeting for PPC
  • Ad Copywriting & Quality Score Optimization
  • Conversion Tracking & Performance Analysis

This module focuses on social media advertising, including Instagram and Meta ads. Learn targeting, budgeting, and optimization strategies for platforms like Facebook, LinkedIn, and Pinterest.

  • Introduction to Social Media Advertising
  • Meta Ads (Facebook & Instagram)
  • Audience Targeting, Retargeting & Lookalike Audiences
  • Ad Formats & Optimization Strategies
  • LinkedIn, Twitter, & Pinterest Ads
  • Budgeting & Bidding Strategies for Social Ads
  • Tracking & Measuring Performance

Dive into advanced programmatic advertising. Learn about real-time bidding, ad exchanges, DSPs, and advanced techniques like geo-targeting and behavioural targeting.

  • What is Programmatic Advertising?
  • Real-Time Bidding (RTB) & Ad Exchanges
  • Demand-Side Platforms (DSPs) & Supply-Side Platforms (SSPs)
  • Advanced Targeting: Contextual, Behavioral & Geo-Targeting
  • Fraud Prevention & Ad Viewability

Learn to optimize campaigns and implement them practically. Gain hands-on experience with A/B testing, budget allocation, and running live campaigns.

  • A/B Testing & Ad Performance Improvement
  • Budget Allocation & Scaling Successful Campaigns
  • Case Studies of Successful Paid Ad Campaigns
  • Hands-on Project: Setting Up & Running a Live Paid Campaign
  • Course Recap & Future Trends in Paid Advertising

Master Essential Paid Advertising Tools

The advanced online advertising course will give you hands-on experience with the essential tools that power successful ad campaigns. You'll learn how to navigate top advertising platforms like a pro, from Google Ads for running search, display, shopping, and video ads to Meta Ads Manager for crafting high-converting Facebook and Instagram campaigns. The course will also cover LinkedIn, Twitter, and Pinterest Ads, helping you reach audiences across multiple channels. But running ads isn't just about launching campaigns—it's about optimizing them for the best results. That's where Google Keyword Planner helps find high-performing keywords. Google Analytics and Facebook Pixel let you track conversions, and A/B testing tools ensure your ads keep improving. By the end of this course, you'll become a pro and use these tools strategically to create impactful, data-driven ad campaigns!

Google Adwords
Facebook
Instagram
Linkedin
Google keyword planner
Meta Business Suite
Google Analytics
Learn from Experts

Gain insights and knowledge from industry professionals who bring years of real-world experience to the table.

Practical Training

Engage in hands-on projects and real-life examples that help you apply what you have learned in the digital world.

Get Certified

Get a certification that boosts your resume and demonstrates your expertise to potential employers.

Assignments & Projects

Complete assignments that enhance your skills and allow you to showcase your learning through practical work.

Why Choose Our Paid Advertising Course?
  • Learn Google Ads and online advertising strategies from experts.
  • Master Facebook, Instagram, and other social media advertising platforms.
  • Gain hands-on experience with live campaigns and real-world projects.
  • Earn certification upon completion to boost your career.
  • Learn advanced targeting and programmatic advertising techniques.
  • Stay updated with future trends in paid advertising and digital marketing.
  • Access to a community of advertising professionals and resources.
Benefits-of-learning
certificate
Earn Your Google Ads Certification

On completion of this course, the candidate will be awarded a certification in Google Ads, online advertising, campaigns, and social media. Obtaining this certification will expand your knowledge and market value in the field of digital marketing.

Career Opportunities in Paid Advertising

Digital Advertising Specialist

Plan, execute, manage, and optimize online advertising campaigns across various digital platforms, including Google Ads and Social Media.

PPC Manager

Oversee and optimize pay-per-click campaigns to maximize ad performance and return on investment.

Social Media Advertising Manager

This position is focused on developing and managing ads across various channels, including Instagram, Facebook, and LinkedIn.

Programmatic Advertising Specialist

Focus on automated ad buying, real-time bidding, and advanced targeting strategies across digital platforms.

Frequently Asked Questions

Google Ads focuses on search-based advertising, while Facebook Ads specializes in social media targeting.

Before starting the course, one should have basic knowledge of Digital Marketing. To get this knowledge, you can register for our Digital Marketing Foundation course.

The course typically takes 12-13 weeks, depending on your pace.

Yes, the certification is globally recognized and can help you land a job in digital advertising.

You’ll learn to advertise on Google Ads, Facebook, Instagram, LinkedIn, and Twitter.

Yes, the course includes live projects and case studies for practical experience.

The course is designed to get a specialization in Google Ads.

Yes, it’s mandatory; taking a course on digital marketing fundamentals is recommended before starting this one.

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